Scientists
Fungal chemistry, extract standardisation, stability testing.
The Shrumei story
Built by a bathroom shelf that failed us first
Shrumei began as a research habit, not a business plan — a founder's search for mushroom science that actually understood Indian skin.
The beginning
Small experiments, six years
- 2021Research
Reading everything, believing nothing
It started as a reading habit, not a business plan. - 2022First prototype
A mist that was, honestly, not very good
Prototyping taught us what no paper could. - 2023Breakthrough
Fermentation, finally
The mushroom stopped being a story and became the mechanism.
Lessons & the team
What we believe, who builds it
Product developers
Texture, scent and the small things that decide whether you reuse it.
Operations
Traceable sourcing and GMP manufacturing across India.
“Skin heals on its own schedule. A brand that promises otherwise is selling you a deadline, not a result.”
Genie Connect
Ask the founder
Real questions from real customers, answered in the founder's own words.
OriginWhy mushrooms?
Share the founder's answer here, in her own words.
TriggerWhat inspired Shrumei?
Share the founder's answer here, in her own words.
FailureBiggest challenge?
Share the founder's answer here, in her own words.